NUORI is a Danish skincare brand which is all about freshness. Daring to challenge the industry norms, founder Jasmi Bonnén has built NUORI on the idea that fresh is best. Numerous studies have shown that commonly used active ingredients, such as vitamins A, C and E, are unstable in cosmetic formulations and start losing their beneficial properties in just a few months after production. NUORI products are freshly blended in small batches every 10.5 weeks at their professional production facilities in Denmark, packaged and delivered to retailers across the world. No long shelf-lives here - the NUORI promise is that their products are fresh, and 100% free from preservatives and other synthetic additives normally used to prolong the shelf life of other beauty brands. Each product is marked with a batch number and an expiry date, so you know your products are fresh. We love that honesty, and on top of delivering excellent results, the products look super stylish.