Tailor is a New Zealand skincare brand based in Wellington. Tailor Skincare came about when its founder and CEO Sara Quilter was working for a cutting-edge organic fertiliser company in California. While educating herself on how healthy soil acts as its own ecosystem with minerals and electrolytes working together to nourish plants and help them grow, Sara discovered the similarities with the benefits of raw foods and how natural materials nourish our bodies, and especially our largest organ, the skin. She began questioning what she was putting in her body and on her skin, and started making her own products. The three key principles Tailor is founded on are ingredient quality, being environmentally responsible, and cruelty-free. And as well as being very effective and kind to our skin, the products look great too.