WelleCo is the latest venture by supermodel and successful businesswoman Elle Macpherson, in conjunction with media maven and businesswoman Andrea Horwood-Bux, and Dr Simone Laubscher, PhD, who formulates the products. WelleCo’s Super Elixir Alkalising Formula has been created to combat the effects of our busy, stressed-out lives. Dr Laubscher found that many health problems stem from a foundation of acidity, and levels of good health are associated with lower tissue alkalinity. Our bodies weren’t designed to digest chemicals, they were designed to absorb nutrition via natural foods, which is why WelleCo’s supplements are made from organic wholefoods. The Super Elixir is an all natural wholefood multivitamin made up of 45 live, active ingredients not easily accessible in daily life that have been carefully selected to work together. When we provide our system with alkalising foods, which are non-inflammatory, we really give our body the chance to heal, repair and grow as it should. The Super Elixir and Nourishing Protein are good for you, taste great, and will make you feel wonderful. No promises that you’ll end up being a supermodel, but if it’s good enough for Elle, it’s good enough for me.